A 10-person events business with a digital business card for a website.
Jessica Donato had built Modern Balloons into a premium event styling operation serving corporate planners, schools, weddings, and private parties. Her real-world reputation was strong. Her website was a liability.
Before Happiworks, this is what the site couldn't do:
- ✕ Zero contact forms — visitors had to hunt for a phone number
- ✕ Not indexable by Google — Canva sites are invisible to search engines
- ✕ No analytics — Jessica had no idea who was visiting or why they left
- ✕ Brand misalignment — a DIY feel for a professional, premium service
- ✕ No mobile experience — nearly impossible to use on a phone
After migrating to Webflow with a full conversion strategy:
- ✓ Multi-step contact form tracking intent and capturing leads
- ✓ 20% of traffic now coming from organic search — and growing
- ✓ Google Analytics dashboard showing every traffic source
- ✓ Premium design that reflects the quality of her actual work
- ✓ Mobile-first layout clients can browse during event planning
Traffic sources after launch:
📱 Social
44%
🔗 Direct
32%
🔍 Search
20%
Before · Canva "Website"
0 leads
0 page views tracked · 0 forms · Google invisible
↓
After · Webflow by Happiworks
35 Submissions
495 views · ~1 min avg session · Sept–Dec 2025
Key insight
"By tracking form starts, we can now see exactly where users hesitate and optimize the booking process." — Happiworks post-launch report