How Inflate Modern Balloons went from zero online bookings to 45 closed contracts and $50K in revenue — without changing their prices or running more ads
Projects Closed
Revenue Generated
Unique Layouts
TLDR
Inflate's website had no booking forms, poor SEO, and a brand presence that didn't match the business. Happiworks migrated the site to Webflow, rebuilt it from the ground up with UX, performance, and SEO as the priority — and the results followed. GTmetrix A grade, 93 Performance on Lighthouse, 92 SEO score, 45 bookings, and over $50K in revenue generated post-launch.
Full Redesign
Events
10 employees
Before working with Happiworks, Inflate was operating a website that was falling short on nearly every front.
Bookings were impossible, no forms on the page, pointing to conversion and UX issues rather than a reach problem. Search rankings had stagnated, limiting organic visibility and making the business increasingly dependent on paid channels.
Behind the scenes, the site was a maintenance burden - slow to update, prone to issues, and demanding more time than it should.
And while the business itself had evolved, the website hadn't kept pace, leaving a gap between how the brand wanted to be perceived and the impression it was actually making.
In short, the site was costing the client more than it was delivering.
The client came in with four clear priorities:
Increase bookings, improve SEO rankings, reduce ongoing maintenance overhead, and strengthen overall brand perception.
Happiworks developed a structured plan across three phases.
Phase 01 - Discovery & Audit
The engagement began with a thorough technical SEO audit, a UX review, performance analysis, and competitor research to establish a clear baseline.
Phase 02 - Strategic Planning
Armed with those findings, the team produced a platform recommendation, a conversion optimization plan, content restructuring guidelines, and CMS architecture improvements.
Phase 03 - Implementation Roadmap
Finally, everything was translated into a concrete execution plan — complete with a timeline, defined milestones, and a launch plan.
Platform Migration
The site was migrated to Webflow, starting with a full rebuild of the CMS structure. Legacy code was cleaned up and unnecessary plugins were removed, resulting in a leaner, more manageable foundation.
UX & Design Improvements
The interface was redesigned from the ground up with the brand's identity at the core. This meant a clearer user journey, optimized CTAs placed where they'd actually drive action, and a mobile-first approach throughout.
Performance Optimization
Page load times were significantly reduced, Core Web Vitals were brought up to standard, and assets were compressed across the board to ensure a fast, consistent experience on any device.
SEO Enhancements
Metadata was fully optimized, headings were restructured for clarity and crawlability, and internal linking was improved to better distribute page authority. Redirect mapping and sitemap optimization ensured nothing was lost in the transition.
Conversion Optimization
Landing pages were restructured around the user's decision-making journey. Video was integrated to build trust and engagement, forms were simplified to reduce friction, and the messaging hierarchy was clarified so visitors always knew what to do next.
The numbers speak for themselves. After the rebuild, the site earned an A grade on GTmetrix with a 90% Performance score and 98% Structure score. Largest Contentful Paint came in at 659ms, well within a fast user experience, and Total Blocking Time was down to just 157ms.
On the Google Lighthouse side, the site scored 93 for Performance, 96 for Best Practices, and 92 for SEO — with Accessibility coming in at 87, flagging a clear area for future improvement.
But the most important numbers were the business ones. Within the period following launch, the client secured 45 bookings and generated over $50,000 in revenue — a direct reflection of a site that was finally working as hard as the business behind it.
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