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The Website Your Fitness Business Actually Deserves.

Most fitness studios are losing members every week to a website that looks like everyone else's. We fix that.

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Fitness Website Design
Jeremy Scott FitnessAubri & LivMackenzie WellsAlicia EricksonBreakthrough by JillJungle Cycle + Strength Studio

You Are Full Of Energy Your Website Is Killing It.

In booming fitness and wellness market, your website is the first class someone takes with you.

Before they walk in the door, they’ve already decided based on what they saw online — your speed, your vibe, your credibility. A sluggish, generic website means empty time slots.

A site built by Happiworks means booked-out classes, a full membership roster, and a community that keeps growing.

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PROBLEM

Template Sites Kill Momentum

Mindbody, WordPress templates, and Squarespace all look the same. Your competitors are using them. Visitors can’t tell who’s better — so they pick whoever appears first on Google.

PROBLEM

Slow Sites Lose Members Before Hello

53% of mobile visitors leave if a site takes longer than 3 seconds to load. If your Charlotte studio is running a bloated WordPress site, you’re handing potential members to the competition.

SOLUTION

A Site Built To Convert

Happiworks builds custom Webflow sites that rank locally, load instantly, and convert visitors into booked members — with class schedules, pricing, and intake forms that actually work.

Fitness Website Design

The Tools Built For Managing Your Studio, Were Never Built To Market It.

Mindbody is scheduling software. WordPress is a blog platform. Squarespace is a template builder. None of them were designed to rank on Google, convert cold traffic, or reflect the energy of what you've built.

  • Template sites all look the same. Your competitors are on them too. Visitors can’t tell who’s better — so they pick whoever shows up first on Google. That’s not you right now.

  • Slow sites lose members before hello. 53% of mobile visitors leave if a page takes more than 3 seconds to load. A bloated WordPress site is handing potential members to the studio down the street.

  • You can’t update it yourself. Every time your schedule changes or you want to promote a new offer, you’re waiting on a developer — or fumbling through a builder that breaks every time you touch it.

Fitness marketing landing page built by Happiworks

A Website Built For One Thing, Filling Your Classes.

Happiworks builds custom sites for Charlotte fitness studios — not generic agency templates dressed up with your logo. Every page is designed around how your future members search, browse, and decide.

  • Fast by default. Webflow sites load in under 2 seconds. No plugins, no patches, no performance debt. Just a site that doesn’t lose people before the page loads.

  • Your schedule, your control. We build a custom CMS so your team can update classes, instructors, and promos in minutes — no developer, no code, no stress.

  • Built to rank locally. We target the exact searches local residents use — “yoga studio SouthPark,” “CrossFit Ballantyne,” “personal trainer NoDa” — so members find you before they find anyone else.

Results That Show Up On Your Schedule Page.

Whether you run a boutique yoga studio or a multi-location gym, Happiworks builds websites scaled to your brand, your market, and your growth goals.

2–3x More Online Donations

Higher Donor Trust

More Volunteer Signups

Faster Load Speeds (Lower Bounce)

Why Webflow

The Platform Built For Performance

WordPress is fragile. Squarespace is restrictive. Mindbody's website builder is built for management software — not for marketing. Webflow gives Charlotte fitness studios total design freedom with enterprise-grade performance.

Blazing-Fast Page Speeds

We’ve refined our workflow to be transparent, fast, and collaborative — because studio owners need results, not long agency runarounds. From first call to launch day, you always know exactly where things stand.

Edit Without A Developer

Webflow’s CMS lets your team update class schedules, post instructor bios, and promote new offers without touching a line of code. No more waiting on developers every time your timetable changes.

Booking Tool Integration

We connect your Webflow site to Mindbody, Acuity, Vagaro, or your preferred booking platform — so members book directly from your website with zero friction and zero redirects that kill conversions.

Update Your Schedule In Seconds

Forget calling a developer every time your schedule changes. We build your Webflow site with a custom CMS so your staff can add classes, update instructors, and promote special events in minutes — no code, no stress.

  • Add and update class schedules without code

  • Publish instructor bios and profile pages

  • Promote workshops, challenges & special events

  • Update membership plans and pricing

  • Post blog content and member spotlights

  • No developer required after launch

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charlottestudio.com/schedule

This Week’s Schedule

MTWTFSS

6:00 AM

Power Yoga Flow

w/ Coach Sarah M.

Full

9:30 AM

HIIT & Strength

w/ Coach Derek T.

Book →

12:00 PM

Pilates Reformer

w/ Coach Alicia R.

Book →

5:30 PM

Evening Bootcamp

w/ Coach Marcus L.

Book →

Everything Your Business Needs

From the first sketch to post-launch support, Happiworks is your full-service Webflow partner for Charlotte fitness studios and wellness brands.

Custom Design & Build

A fully bespoke website designed around your brand, your vibe, and your target members in Charlotte. No templates. No shortcuts. Built to convert and built to last.

Class Schedule & Booking Integration

We build seamless class schedule pages and integrate your preferred booking software — Mindbody, Vagaro, Acuity, or custom forms — so members can book instantly from your site.

Member Acquisition Funnels

We design targeted landing pages for intro offers, free trial promotions, and new member sign-ups — optimized to convert Charlotte fitness seekers into paying members from day one.

Local SEO for Studios

We build your Webflow site to rank for the exact terms Charlotte residents search when looking for a new studio — driving consistent organic traffic without paid ads.

CMS Setup (No Developer Needed)

We build your Webflow CMS so your team can independently update class schedules, instructor bios, and promos — no developer needed.

Ongoing Support & Maintenance

Monthly retainer plans so your site stays fast, secure, and up-to-date while you focus on your members, not your website.

Migration to Webflow

Running on a slow WordPress site, a Mindbody marketing page, or a generic Squarespace template? We migrate everything to Webflow — protecting your SEO rankings, refreshing your design, and dramatically improving your performance. Zero downtime. Zero lost traffic.

See our Migration Service

Not sure which platform is right for your studio? Read our guide: Best Webflow Agency in Charlotte, NC

Plan Optimized for Growth and Bookings

Choose the level of support that matches where your studio is today — and grows with you.

Launch

Get your studio online

Included

  • Included Hours

    10 hours/month across website updates, digital marketing platforms, and AI enablement.

  • Basic system integrations

    Class schedule and booking page integrated with Mindbody or Acuity.

  • Team-Based Support

    Work proactively with our experts. 48-hour response guarantee, M–F 6am–5pm PT.

  • Flexible Request Ticketing

    Unlimited requests across a broad range of services, prioritized by your needs.

  • Supported Platforms

    Pick from any 2 platforms — WordPress, Wix, Webflow, Mindbody, and more.

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GrowRecommended

Full featured site

Included

  • Included Hours

    15 hours/month across website updates, digital marketing platforms, and AI enablement.

  • More complex integrations

    Mindbody, Vagaro, Acuity, Mailchimp, Constant Contact.

  • CMS Setup & Training

    Class schedules, instructor bios, and promos — editable by your staff, no developer needed.

  • Dedicated Account Manager

    A personal guide to help your team accomplish your goals.

  • Supported Platforms

    Full support for multiple platforms — WordPress, Webflow, Wix, Mindbody, and more.

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Impact

Scaling your digital presence

Included

  • Flexible Hours

    Customized based on a defined Scope of Work that grows with your studio’s needs.

  • Dedicated Team

    Senior-level expert developers, strategists, and marketers for hands-on execution.

  • Growth-Driven Engagement

    Projects and campaigns dedicated entirely to filling your classes and growing membership.

  • Comprehensive Digital Support

    Custom development, integrations, performance enhancements, and marketing execution.

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Recent Work, Real Results.

View Full Portfolio

Don't Take Our Word For It. See Our Reviews

Robyn O.
"Happiworks did an absolutely amazing job. They were very quick to develop our entire page and were great at communicating the changes and what needed to be done. They completed everything we asked in such a short period of time, and the results look fantastic!"
Jan K.
"The Happiworks team was wonderful to work with. Mario is skilled, responsive, and provided prompt turnarounds on my various requests. I will definitely hire Happiworks again in the future. I highly recommend them to anyone looking for a great professional with their skill set."
Phil N.
"Rebecca and Mario were key in adding the small details that made a big difference. I highly recommend them for Webflow animations."
Taylor B.
"I am very impressed with Happiworks' work. I couldn't be happier with the result."
Andras H.
"Mario and Rebecca were a pleasure to work with. Very responsive, very clear when explaining more technical things, and will only charge you if work is completed to 100% satisfaction. I would definitely work with them again!"
William B.
"Mario and Rebecca did a great job. Completed the work right away and made sure I loved each creation they made. Our team will be using them again for future projects."
Jessica D.
"10/10 Recommend for Happiworks! You all crushed it"
Webflow

Foundations
Partner

Certified expertise in building thoughtful, high-performing Webflow experiences.

Happiworks

Frequently Asked Questions

Common questions from fitness studio owners and wellness professionals.

Can Webflow integrate with Mindbody?
Yes — we integrate Mindbody’s widget or API into your Webflow site so members can browse and book classes directly from your website without being redirected to a generic Mindbody page. This keeps your brand experience consistent and significantly improves conversion rates. We also work with Vagaro, Acuity Scheduling, Pike13, and other booking platforms.
How will my staff update the class schedule?
We build your Webflow CMS so updating the schedule is as simple as filling out a form — adding a class name, time, instructor, and capacity. Your staff won’t need any technical knowledge, and we provide a hands-on training session after launch so your whole team feels confident managing content from day one.
How long does a fitness website project take?
Most studio website projects take 4–8 weeks from kickoff to launch. The timeline depends on the number of pages, how quickly photography and content are provided, and how fast feedback rounds move. We’ll give you a specific project timeline during your initial consultation.
Will my studio rank higher on Google with Webflow?
Webflow produces exceptionally clean, fast-loading code — both of which Google rewards with higher rankings. Combined with a Charlotte-specific SEO strategy (keyword research, on-page optimization, local schema markup, and Google Business integration), your studio will be positioned to rank for the terms Charlotte fitness seekers are already searching.
Do you offer Webflow migration for fitness studios?
Yes — we migrate fitness and wellness sites from WordPress, Wix, Squarespace, or a Mindbody marketing page to Webflow. That includes content migration, 301 redirect mapping to protect your existing SEO rankings, booking-platform reconnection, and team training, with zero downtime.
Does Happiworks serve fitness studios outside of Charlotte?
Absolutely. While we’re proudly based in Charlotte, NC, we work with studios, gyms, and wellness brands across the United States and internationally. Our async-friendly process and clear communication make remote collaboration seamless — and Charlotte-area studios are always welcome for in-person strategy sessions.

Ready to Fill Your Classes?

Schedule a free consultation with our Charlotte team. We'll audit your current site, map out a Webflow strategy for your studio, and tell you exactly what it would take to outrank your competition.

Happiworks serves fitness and wellness brands across Charlotte and beyond. In addition to fitness web design, we offer web design for small businesses,Webflow migrations from WordPress, and brand identity development. Explore ourportfolioor learn more about our processto see how we can help your studio grow online.